Omega Technical Solutions Blog

Look around and you’ll see that almost everyone is scrolling through social media. Whether it’s checking out funny memes, following the latest trends, or staying updated with friends, platforms like Instagram, TikTok, Facebook, and X have become part of everyday life. It has also become a very important part of small business marketing efforts. This month, we take a look at how social media is a great and useful tool for small businesses. 

Artificial intelligence is a hot topic nowadays, making data an even more valuable resource. After all, AI platforms rely on data to function.

Due to this, many platforms and services collect data from their users to feed these algorithms. LinkedIn was recently discovered to have started doing so—by default—without informing users or updating its terms of service. 

When businesses start operations, they require a stroke of luck to realize their growth ambitions. With numerous businesses folding shortly after launching, seizing available opportunities becomes critical. In this month’s newsletter, we’ll explore strategies for businesses to better leverage these opportunities.

In both business and personal life, Facebook and other social media platforms have become a pretty fundamental part of how people do things. Not only do we keep in touch with our friends and families, we manage our business’ reputations through these accounts.

Businesses tend to collect and capture consumer data in an effort to provide a better experience or find new customers. Many of these businesses will package this information together and sell it to marketing companies. Consumers often don’t know how to opt out of this kind of activity and, thus, wind up oversharing information. This week, we want to highlight these issues and address how you can keep your personal data from being collected without your consent.

Social media can be difficult to navigate due to how overstimulating it can be. Sometimes it is beneficial to unfollow people or pages that are either no longer relevant to you or are not doing anything for your mental health. To help you detox your social media feed a little bit, let’s discuss how you can unfollow someone on Facebook.

In our last article, we started to tell you about the search engine and outlined Google's complete predominance of the space. This time around, we will take a closer look at a couple of other search engines that you may or may not have heard of, and how they stack up to Google Search.

Google is a tool that everyone uses to varying degrees, but the reality is that Google is but one search engine. There are others out there, and while they perform similar functions, there is a reason why Google is synonymous with web browsing. Let’s take a look at why Google is so popular, as well as how it works to give you the best search results.

Have you ever received an email notification that someone has checked out your LinkedIn profile? While you might be flattered in the moment, you might then suddenly notice that LinkedIn is doing the same thing to you, telling others when you have looked at their profile. While this isn’t always a bad thing, and can even be good for networking, you might want to adjust this setting so that your privacy can be maintained a bit better.

One of the more overlooked parts of cybersecurity attacks involves social media and social engineering tactics targeting it. If you’re not careful, you could be putting yourself at risk of attacks through social media. How can you ensure that your staff members are keeping security at top of mind even when using social media? Let’s find out.

How often do you check social media only to find your news feed clogged with your friends and family sharing the results of quizzes like, “Which Star Wars character are you,” or “What’s your superhero name based on your birthday.” While these quizzes might seem harmless on the surface, they often hide a far more sinister agenda, one which uses the personally identifiable information provided to them for nefarious purposes.

Businesses have always attempted to optimize productivity for their employees in a variety of ways, but there are certain distractions that will always persist–especially in today’s incredibly connected world. One of these distractions is social media, and it creates the illusion of productivity when, in reality, it’s really not helping much.

Social media companies are some of the most powerful entities in today’s world. Their ability to connect people with others of like mind or specific wants and needs often goes overlooked because much of the experience of operating online in today’s climate is adversarial. With the average user spending roughly two hours and 24 minutes per day on social media and messaging apps, companies can use that exposure to promote themselves. Let’s take a look at how small and medium-sized businesses use social media to their advantage.

Social media is a big part of the modern world and sharing video is a big part of social media. What happens if you are shared a video, or see a video that you’d like to save to your computer? Today, we’ll take you through the process of downloading videos from your favorite social media sites. 

Social media plays an increasing role in both the professional and personal sides of our lives. Unfortunately, this means that we all experience an increase in exposure to the many scam attempts that will appear on our screens. Like any kind of scam, the best defense against those that appear on social media is good, old-fashioned awareness and vigilance.

Facebook has become a highly effective networking tool in both our professional and personal lives. As I’m sure I don’t need to tell you, a business page on Facebook can bring a lot of attention to your company. Unfortunately, if someone were to use the wrong kind of language on your page, this attention likely wouldn’t be the kind you want your business to get. For this week’s tip, we’ll go over how you can get rid of this kind of content to protect your business’ reputation.

Social media has brought about a massive shift in the way people interact. Today we share our opinions, photos, and videos; and, we can even choose our dates by swiping right or left. With social media, people share moments, opinions, and other information, but is all this sharing actually setting people, and the organizations they interact with, up for failure? We’ll take a look at social media privacy concerns and potentially hazardous practices that could exacerbate the problems further.

There is no denying that social media is one of the most powerful communication tools of our time, especially for businesses trying to communicate with their clients and customers. However, while you will want to have an account for your business on social media, you might not want a presence of your own. Today, we’ll discuss this quandary, and how you can resolve it.